Soft Era Hair Mask
✓ Intensive hydration and repair for dry and damaged hair
✓ Silky shine without weight or build-up
✓ Free from sulphates, silicones, parabens and microplastics
Soft Era Hair Mask is an intensely nourishing treatment that deeply repairs and hydrates dry, dull and damaged hair. The rich, creamy texture melts into the hair instantly, leaving it supple, smooth and silky, without silicones or build-up. Split ends are prevented and hair feels stronger, more resilient and healthy, with a natural shine.
Organic avocado oil deeply nourishes and repairs, while betaine and panthenol provide long-lasting moisture and suppleness. Hydrolyzed wheat protein strengthens the hair structure and improves elasticity, reducing hair breakage and keeping hair bouncy.
Suitable for all hair types, from curly to straight hair. Perfect as a weekly care or as extra nourishment after washing.
Do you have difficult to manage hair with tangles or do you need extra nourishment, for example with curls? Then this mask is also ideal to use as a daily conditioner for supple, easy to comb hair.
Free from sulfates (SLS/SLES), silicones, parabens, microplastics, PEGs and genetically modified ingredients. Soft Era is completely vegan, cruelty-free, nut-free and formulated without irritating ingredients.
Enjoy the refined scent of green vetiver with warm, woody undertones, a soothing and luxurious natural care moment for your hair.
Instructions for use
- First wash your hair thoroughly with one of our natural shampoos and rinse well.
- Apply the Soft Era hair mask directly to completely wet hair.
- Distribute a generous amount evenly over the lengths and ends.
- Leave the mask on for at least 3 minutes. During this time it will nourish your hair intensely from within and help with recovery and softness.
- Then rinse the mask thoroughly with lukewarm water. Suitable as a 2/3x per week mask or as a daily conditioner for difficult to manage hair.
Ingredients
highlighted ingredients:
Organic avocado oil : rich in omega fatty acids, vitamins A, D and E, and works deeply nourishing and restorative. It makes dry and damaged hair visibly softer and healthier.
Panthenol (Provitamin B5) : Hydrates, soothes the scalp and strengthens the hair for more bounce and shine.
Wheat Protein : Strengthens hair structure, reduces hair breakage and provides volume and a healthy shine.
inci:
Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Betaine, Glycerin,
Panthenol, Distearoylethyl Dimonium Chloride, Persea Gratissima
(Avocado) Oil*, Parfum, Mica, Lactic Acid, Tocopherol, Benzyl
Alcohol, CI 77891, Sodium Benzoate, Hydrolyzed Wheat Protein, Potassium
Sorbate, Limonene, Citrus Limon Peel Oil, Pogostemon Cablin Oil,
Juniperus Virginiana Oil, Linalool
* Ingredients of organic origin.
Pro Tip
Tip : Match your conditioner exactly to what your hair needs. For example, mix the Soft Era Hair Mask with our Lemon Dreams conditioner in the ratio you want.
find pleasant.
The more Soft Era you add, the more intense the
nourishment and softness. Lemon Dreams keeps your hair light and supple, Soft
Era provides extra care to dry or damaged ends.
Dispatch
✓ Ordered before 2pm = shipped today, until 11:45pm = shipped tomorrow
✓ Free shipping from €60
✓ Free scalp massage brush gift from €75
HOW TO USE
- Wash your hair with our natural shampoo and rinse thoroughly.
- Apply the hair mask to wet hair, distribute over lengths and ends.
- Leave on for 3 minutes to nourish the hair from within.
- Rinse thoroughly.
FAQ
Everything you need to know about the Soft Era Hair Mask.
What exactly is the Soft Era Hair Mask?
Soft Era is an intensively nourishing hair mask that you can use a few times a week, but is also perfectly suitable as a daily conditioner if your hair needs it. Think of dry, coarse, damaged or difficult to comb hair - this mask helps your hair feel supple, soft and cared for again.
It's also a great choice if you color your hair: colored hair often needs a little more care to stay strong and shiny, and this mask is well suited to that.
Who is Soft Era suitable for?
Soft Era is especially suitable for hair that needs a little more attention. Think of hair that tangles, frizzes, is dry or damaged by, for example, coloring or heat styling. The rich, nourishing formula helps to restore and soften the hair structure, so that your hair becomes more manageable again.
Can I use this hair mask every day?
Yes, that is possible. If your hair feels dry quickly, is difficult to comb or you colour it regularly, daily care can help to maintain the moisture balance and keep the hair cuticles closed. This will keep your colour beautiful for longer and your hair will feel smoother. Do you use it as a mask? Then 1 to 2 times a week is usually sufficient.
What's in it and what does it do for my hair?
The formula contains organic avocado oil, rich in omegas and vitamins, which deeply nourishes your hair and makes it feel softer immediately. Rice protein strengthens the hair fiber from within, making your hair less likely to break and feeling stronger. Betaine and provitamin B5 provide intensive hydration, shine and a smooth finish.
After use, your hair will feel smoother, easier to comb and visibly healthier. There are more nourishing ingredients, but these are the powerhouses that make the difference.
What does the mask smell like?
Soft Era has a soft, natural scent with notes of vetiver and flowers. Not a heavy perfume, but a quiet, luxurious scent experience that feels natural and lingers pleasantly.
Is this product vegan and not tested on animals?
Yes. Soft Era is Ecocert COSMOS certified and meets the same standards as Lemon Dreams. No silicones, no parabens, no microplastics or hard sulphates. Completely vegan, not tested on animals and packaged in a recyclable bottle.
How much is in one package and how long will it last?
You get 370 ml of product, just like Lemon Dreams - so more than a standard hair mask. When used daily as a conditioner, the mask will last about 2-3 months, depending on your hair type and length. If used once a week as a mask, a bottle can easily last 6 months or more.
Can I combine this mask with Lemon Dreams?
Yes, definitely. You can alternate or combine them, depending on your hair’s needs at that moment. For example, use Lemon Dreams on days when you want more volume, and Soft Era when you need extra softness or care – for example after colouring or heat styling. You can also mix a little Soft Era with Lemon Dreams for a gentle, nourishing boost.
Help, Shipping & Returns
How can I get in touch if I have a problem?
Don't worry! We're happy to help you. Click on the Help Center button at the bottom right of our website. You will then be taken to our customer service portal, where you can easily ask your question. We use a convenient system to help you quickly and personally, you don't have to install anything yourself.
How does shipping and returns work?
Dispatch:
We ensure that your order is delivered quickly and smoothly:
→ Your order will then be delivered the same day (Same Day Delivery).
→ Your order will then be delivered the next day (Next Day Delivery).
Returns:
Still not completely satisfied? Don't worry. You have 14 days to return your order.
Please see our full returns policy on the website for full information on returns conditions, instructions and frequently asked questions.
After receiving and checking your return, you will receive your money back via your original payment method within a few days.
📦 Please note: products must be returned in their original condition and packaging. Did you use a promotion with a free gift? Then separate conditions apply.
Questions or need help? Feel free to contact us via the Help Center on the site, we are here for you!